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As new Sony Ericsson cellular phones are launched in the market, existing Sony Ericsson cellular phones continue to receive accolades and Sony Ericsson is now established as a world leader in design and innovation. The company strives to be a cutting edge provider of Sony Ericsson cellular phone applications, forging partnerships with application developers and content providers. With the help of such partnerships, the company is bringing the best and latest in entertainment and content to its users. In the mobile gaming market Sony Ericsson took the lead in 2004, being first to market with Java 3D-enabled Sony Ericsson cellular phones, and is forging ahead in 2005 to bring 3D gaming to a wider audience.

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Sony Ericsson cellular phones have universal appeal and are tangibly different in the key areas of imaging, design and applications. Sony Ericsson cellular phones make best use of the major mobile communications technologies, such as the 2G (Second Generation) and 3G platforms, while enhancing its offerings to entry level markets.